Plain-language guides to marketing data: what the terms mean, why platforms disagree, and how to check your numbers.
1 article
Guides
Data reconciliation means comparing two records of the same thing and explaining every difference. Here is what it means for marketing data, and why Google Ads and GA4 rarely match.
Read articleTry a different keyword or category.
What we write about
Business data rarely agrees with itself. Ad platforms, analytics tools, payment processors and CRMs each report their own version of the same number. The SignalBraid blog covers why that happens, and how to build one data layer that your AI agent, your API and your dashboards can all read the same way.
Who it is for
For marketing and finance teams who reconcile platform reports by hand, agencies reporting across dozens of client accounts, and engineers who would rather not build another connector from scratch. Every post stays concrete: real definitions, real reconciliation methods, and what changes once an AI assistant starts reading your data directly.
How we work
Everything here comes from actually building SignalBraid and from the platforms it connects to. When a number is illustrative, we say so. When a claim depends on a platform's own report, we show that report right beside ours.